About
I believe quality design is a matter of necessity. While taste and visual appeal are open to personal interpretation, design quality and information architecture should not suffer from aesthetic opinion. Message clarity and visual logic are key factors in determining design quality.
I am founder of
EzPages.Pro , an online website builder that offers affordable and secure DIY (do-it-yourself) and DIFY (do-it-for-you) website solutions focused on start-ups and small businesses as well as larger organizations and individuals.
With more than 20 years spent in visual communications from the bottom up, I draw on my hands-on practical knowledge to solve design problems. I have been hired by fellow designers, agencies, colleges, businesses and corporations both in the US and abroad. At one time or another I have served in many creative positions including graphics editor, junior designer, senior designer, web designer, print specialist, assistant director, creative director, art director and branding and communications manager.
Expertise
Specializing in:
- Identity systems.
- Web design & Production.
- Packaging.
- Print Design.
- Wayfinding Signage.
- Environmental Graphics.
Project/Client management including:
- Client servicing.
- Vendors selection.
- Design presentation.
- AI Management & implementation
- Copy writing and project specifications.
- Pre-press and on-press experience.
- Estimating and quotations
- Budgeting
- Team management
Software/Hardware
- Affinity Designer, Publisher and Photo (2026)
- Figma
- Adobe CC 2025+, (InDesign, Photoshop, Illustrator, XD, Dimension & Acrobat DC)
- Keynote & Pages
- MS Word, Excel & Power Point
- Google G-Suite
- Able to work in both left-reading and right-reading software for language support.
- Mac OS X environment, hardware, software & troubleshooting
- Task Managers (Slack, Clickup, Queue, etc)
Digital & Web
- Duda platform certified
- Web builder platforms (Wix, Go Daddy, etc)Solid knowledge of the web and digital media design and production process with clear understanding of UI/UX for websites and web apps, information architecture, HTML and CSS as well as general scripting knowledge
- Solid understanding with content management systems (CMS) and server environments (Duda, WordPress, Joomla and Drupal)
- Knowledge of CPanel and Hespia server applications, and maintaining hosting environment.
Experience
- Founder
EzPages.Pro
- Nesma Holding Co., Jeddah, KSA;
Branding & Communications Manager
- Nesma Holding Co., Jeddah, KSA;
Marketing Manager
- Nesma Holding Co., Jeddah, KSA;
Art Manager
- Nesma Holding Co., Jeddah, KSA;
Creative Consultant
- GlueTube CRM Digital Marketing, Jeddah, KSA; Creative Director
- Saudi Gazette Newspaper, Jeddah, KSA;
Publications & Broadsheet Page Designer
- Gettysburg College, Gettysburg, Pennsylvania; Assistant Director of Publications & New Media
- Woodworth Associates, Portland, Maine;
Senior Graphic Designer
- Bates College, Lewiston, Maine;
Junior Graphic Designer in print media
- Imageworks, Portland, Maine;
Web-based graphics & digital production
- Bates College, Lewiston, Maine;
Junior Design Assistant in print media
- Maine Summer Institute in Graphic Design,
Maine College of Art, Graduate Level Program, 2000. - Maine College of Art, Bachelor of Fine Arts Degree
with honors in Graphic Design, 1997. - University of Southern Maine,
Bachelor of Fine Arts program, 1987-1989.